Who Cut the Cheese?

Since Erica was spectacular enough to actually look up the phrase, "who cut the cheese" we now have indisputable proof that the idiom is in fact all American and not just something from the Midwest, since it took center stage in this Superbowl commercial. And even if we don't know what "who cut the cheese" means, we know that Superbowl commercials are the stuff.
But the Browns have never been to the Super Bowl.
Go figure.